News
Thinking, Fast and Slow by Daniel Kahneman
Client: Farrar, Straus and Giroux

Kahneman’s ‘Thinking, Fast and Slow’ debuts at #3 on the NYT list!

November 09, 2011


Daniel Kahneman's THINKING FAST AND SLOW hits the New York Times hardcover nonfiction list at #3 the week of 11/6. And Jenny Schuessler gives the book an "Inside the List" shout out:

WRITING FAST AND SLOW: The Nobel Prize-winning psychologist Daniel Kahneman’s “Thinking, Fast and Slow” lands at No. 3 on the hardcover list this week, which isn’t bad for a book that almost didn’t get written. In a profile in the December issue of Vanity Fair, Michael Lewis describes meeting Kahneman for the first time four years ago and hearing from the man himself how bad Kahneman’s forthcoming book was going to be. After a few years of agonized writing, Kahneman — in a weird twist on a behavioral economics experiment — paid four academic experts in decision making $2,000 apiece to read his manuscript and tell him if he should just abandon the project. The reviews, unfortunately, were rapturous. “By this time it got so ridiculous to quit again,” Kahneman told Lewis. “I just finished it.”